Privacy Policy

This is a translation of the Privacy Policy written in German.

The German version is valid.

As of February 2021

The protection of your personal data is important to us. According to the EU General Data Protection Regulation (Article 13 GDPR), we are obliged to inform you about the purpose for which we collect, store or forward data and what rights you have in data protection. The content and scope of the data processing depends largely on the data provided by you or the data required for the business relationship or communication.

Who is responsible for data processing and who can I contact?

The persons responsible and the competent supervisory authority can be found in the imprint of this website.

Which data are processed and from which sources does this data come from?

We process personal data that we receive in the course of our business relationships from you, from a partner commissioned by you or from one of our business partners. In addition, we process data that we have legitimately received from publicly available sources (eg business register, address directory, media, trade fair participants). Your personal data includes your personal details (such as salutation, name, country, address, e-mail address and telephone number, delivery addresses, order and billing data, creditworthiness information, documentation data, trade fair protocols, etc.

For what purposes and on what legal basis is the data processed?

We process personal data only in the context of our business activities. In addition, the data processing takes place on the basis of legal requirements, due to a contractual relationship or a pre-contractual relationship of trust, based on your consent or if you contact us (for example, at trade fairs, by e-mail, by mail, by telephone or through this website).

In particular, personal data is processed in the following business processes or processes:

  • Visit the website
  • Contact
  • Visitor registration, Wi-Fi guest access
  • applications
  • Trade fairs and events
  • Consultation by our employees or by trading partners
  • order processing, delivery, invoicing
  • Due to legal obligations (customs and compliance screening, accident reports)
  • temporary work, training
  • Quality checks and quality certificates, complaints
  • Performance accounting of subcontractors

As part of the business relationship, you must provide the personal information necessary to enter into and conduct the business relationship that we are required to collect by law. If you do not provide us with this data, we will generally have to decline your request or to respond to your contact request, the conclusion of the contract or the execution of the contract or to terminate an existing contractual relationship.

If you have given us consent to the processing of your personal data, processing will only take place in accordance with the purposes set out in the consent declaration and to the extent agreed therein. You may revoke your consent at any time without stating reasons with effect for the future, as far as this is legally permissible. Please note that the legislator classifies applications as a pre-contractual relationship and application documents are kept 6 months after completing the application process.

In addition, we reserve the right to store your first and last name, mailing address and, as far as we have received this additional information from you as part of the contractual relationship, your title, academic degree and your professional, industry or business name in summary lists and to use for own advertising purposes, eg to send interesting offers and information about our products by letter. You can object to the storage and use of your data for these purposes at any time by sending a message to the address specified in the mailing.

If we are in advance, e.g. In the case of purchase on account, we reserve the right to obtain an identity and credit information from specialized service companies (credit reference agencies) to safeguard our legitimate interests.

Who is the recipient of my data?

We only transfer your data to third parties if this is permitted by law, if you have given your consent or if the transmission is necessary to fulfill our business purposes.If possible, the data will be anonymized or pseudonymized.Within our group of companies, only those bodies or employees will receive your data, which they need to fulfill our contractual, statutory and regulatory obligations or to safeguard legitimate interests.

In addition, we transfer your data to commissioned by us processors:

  • IT and hosting service providers
  • Credit institutions and payment providers to process payment transactions when ordering
  • Backoffice service provider for the processing of advertising mailings
  • Suppliers for handling product and sample orders
  • Laboratories and institutes for testing products
  • Transport companies
  • Distributors, if they need your data to process your order
  • Agencies for surveys and marketing activities

Furthermore, data are transmitted to public authorities and institutions (tax offices, authorities, customs offices), provided that there is a legal or regulatory obligation to do so.

All processors, suppliers and trading partners are contractually obliged to process your data only as part of the provision of services and in accordance with the applicable data protection regulations.

How long will my data be stored?

We only store your data for as long as necessary to process the business transaction or to comply with documentation requirements. Legal requirements require that commercial letters be kept for at least 6 years, with tax-relevant content for at least 10 years. Our IT systems also have extensive data protection concepts that do not allow premature deletion. In this case access to data will be restricted after expiry of the permitted storage period. Application documents are stored or kept 6 months after completion of the recruitment. If the application is made via a recruiting agency, the master data must be kept longer.

Which data protection rights do I have?

You have the right to free information on the data stored about us as well as a right to correct, block or delete this data. If you have given your consent for the processing of the data, you can revoke the consent for future processing.

In the first instance, please contact the person who last had contact with you. In addition, you can contact our data protection officer.

If you believe that we violate European data protection laws when processing your data, we ask you to contact us to clarify your concerns. You also have the right to complain to the relevant data protection supervisory authority if you believe that the processing of your personal data is unlawful.

How safe is my data?

We use the state-of-the-art security measures to protect your data appropriately. Our employees, our subcontractors and trading partners are obliged to observe our information security guidelines.

Use of Cookies 


When you visit one of our website, information in the form of a “cookie” may be saved on your computer, which will automatically recognize your computer the next time you visit our site. Cookies enable us, for instance, to adapt the viewing preferences and functions of our website to your interests, or to save your password so that you will not have to enter it again every time you visit our site. If you do not want us to recognize your computer, you can set up your Internet browser to delete cookies from your hard drive, block cookies or issue a warning before storing a cookie. It can, however, mean that individual functions and features on our website will no longer be available.

Use of Google Analytics

Our homepage uses Google Analytics – a web analysis service from Google. Google Analytics uses cookies (small text files), which are saved on your computer and which enable an analysis of your use of the website. The information about your use of this homepage created with the cookies (including your IP address) is transferred to a Google server in the USA and saved there. Google will use this information to evaluate your use of the website to compile reports about website activities for the homepage operators and to implement further services relating to website and Internet usage. Google will also make this information available to third parties when this is legally prescribed or in cases where third parties process this data on behalf of Google. Under no circumstances will Google compare your IP address with other Google data. You can prevent the installation of cookies by making a corresponding setting in your browser software. However, if you do this it can mean that not all functions of this website will be fully available to you. In addition, you can prevent the collection of data generated by the cookie and the use of the online offer to Google, as well as the processing of this data by Google, by downloading and installing the browser plug-in available under the following link:

For further information on usage conditions and data protection, please visit: respectively We would like to point out that on this website Google Analytics has been extended by the code "anonymizeIp" in order to ensure an anonymised collection of IP addresses (so-called IP masking).

Opposition to data collection

You can prevent the collection of your data by Google Analytics by clicking on the following link, An opt-out cookie is set, which prevents the collection of your data on future visits to this website: Disable Google Analytics.

For more information on how to handle user data on Google Analytics, please refer to the Google

Privacy Policy:

Google Tag Manager

Google Tag Manager is a solution that allows marketers to manage website tags through a single interface. The Tool Tag manager itself (which implements the tags) is a cookieless domain and does not collect any personal data. The tool triggers other tags, which in turn may collect data. Google Tag Manager does not access this data. if deactivation has been made at the domain or cookie level, it remains for all tracking tags implemented with Google Tag Manager.

Order processing

We have entered into an agreement with Google for an order data agreement and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Third-party cookies

Some websites and applications feature content and services from other providers, which may use their own cookies and active components. We have no influence on the way these providers process personal data. Please see the websites of these providers to find out about how they handle your data.

General information on cookies

Internet websites use cookies. Cookies do not damage your computer in any way and do not contain any malware like viruses. Cookies serve the purpose to make our offer user-friendly, more effectively and safer. Cookies are small text files which are saved locally on the clipboard of the internet browser of the person visiting the site.

Most of the cookies used by us are so-called session cookies. They are deleted automatically after your visit. Other cookies remain on your computer until you delete them. These cookies allow us to identify you when you visit our website again.

You can set your browser to always inform you about established cookies, to decide case by case if you accept the cookies or generally not accept the cookies.

Information on contact form

If you contact us via the contact form we will store your information and personal data for the purpose of your enquiry and for the case of questions. We will not hand out these data to third parties without your acceptance.

Advertising Information

The use of contact information published due to the disclaimer requirement for the sending of advertisements and information that was not expressly requested is hereby precluded. The operators of the website reserve themselves expressly legal steps in the case of unsolicited forwarding of advertisement information, e.g. as spam mail.

Right to revoke permission 

Permission for the collection and storage of your data can be revoked at any time with respect to subsequent services. You can revoke permission for the collection, processing and use of your personal data at any time with respect to subsequent services. In this case, please contact us via the address specified in our imprint or via Personal data is deleted if you revoke permission for its storage, if your personal data is no longer required for the purpose for which it was originally stored, or if storage is no longer permissible for other legal reasons. This does not affect data required for billing and accounting purposes, or that has to be stored for legal reasons.


WERBEKOCH implements technical and organizational security measures to protect your personal data against unintentional or unlawful deletion, alteration or loss as well as unauthorized disclosure or access.

Use of external links

Our website contains links to other websites. WERBEKOCH is not responsible for the data protection policies or the content of other websites.


For information, suggestions and complaints regarding the processing of your personal data, please refer to the contact address specified in our imprint. Should incorrect information be stored, despite our efforts to ensure that the data stored is accurate, we will correct this information at your request.

Adaptation of the privacy policy

Please note that if necessary we can or must make adjustments to this information in accordance with Art. 13/14 DSGVO for data processing. The current version of this information according to Art 13/14 DSGVO can be found on our homepage at any time.